Thankfulness Week 2020
15 - 21st June
Our goal = to reach as many Kiwis as possible in the darkest coldest week of the year with the message that Thankfulness = Happiness. And we would love your help!
Over Thankfulness Week, our goal is to reach as many Kiwi’s as possible in the darkest coldest week of the year with the message that Thankfulness = Happiness. We want to help people realise what they do have and what is going well instead of focusing on the cold and dark time of the year!
In 2019 we reached over 1,250,000 Kiwi's and had so much support from social media shares, TV, newspaper, billboard and Radio adverts, radio announcers, friends passing it on and individuals and businesses starting up their own Thankfulness week comps.
In 2020 we want to do the same and more to bring this simple mental healthiness message to all New Zealanders and we need your help!
Thankfulness Week plan 2020 - we need your help
Thankfulness Week 2019
was amazing! - Recap
We have had an amazing Thankfulness Week. Our goal was to reach as many Kiwi’s as possible in the darkest coldest week of the year with the message that Thankfulness = Happiness.
We had so much support from shares, media, radio announcers, friends passing it on and people starting up their own Thankfulness week comps. Thanks so much!!
Here is the amazing result of the TV, Radio, newspaper and billboard combined with social media if only a quarter of people that the platforms engage with, saw or heard the advert once:
Reach stats below
Social Media, Shares Iphone Comp, Thankfulness Pass it on Challenge, Spontaneous Thankfulness comps:
Total reach estimate: 54,223 +
Engagements estimate: 5000
Radio - More FM Canterbury, Breeze Canterbury -Breakfast. NZME radio adverts, Newstalk ZB radio news - Life FM and Radio Rhema
Potential audience: 3,071,000
If only 1 in 4 listened of reach: 767,750
TV advert on TV 1,2,3 and Sky
Potential reach: 1,490,000
If only 1 in 4 watched of reach: 372,500
Newspaper The Press and ODT
Potential reach: 179,000
If one in 4 read their paper: 44,750
Billboard Halo DIgi in VIctoria Street
Target: Net Reach 20, 251 (at a 10% rotation)
To lift spirits in the coldest darkest week of the year
June 24 - 30 is one of the lowest daylight hour weeks in New Zealand, a cold and dark time when people can struggle with depression. The goal is to help people in this time by inspiring them to think of all the good things there are about being alive as opposed to the cold and dark time of year it is.