google91b0b46698988597.html NZ Thankfulness week | Lifting Mental Healthiness in NZ

Thankfulness Week 2020

15 - 21st June

Our goal = to reach as many Kiwis as possible in the darkest coldest week of the year with the message that Thankfulness = Happiness. And we would love your help!

Over Thankfulness Week, our goal is to reach as many Kiwi’s as possible in the darkest coldest week of the year with the message that Thankfulness = Happiness. We want to help people realise what they do have and what is going well instead of focusing on the cold and dark time of the year!  

 

In 2019 we reached over 1,250,000 Kiwi's and had so much support from social media shares, TV, newspaper, billboard and Radio adverts, radio announcers, friends passing it on and individuals and businesses starting up their own Thankfulness week comps.

 

In 2020 we want to do the same and more to bring this simple mental healthiness message to all New Zealanders and we need your help!

Thankfulness Week plan 2020 - we need your help

Create a Thankfulness post or competition on your social media account

On your business or personal page, a great way to help and encourage your friends and customers

Spread Thankfulness in your world

Get a free sticker - put up a Poster at home or work, wear a Hat - change your desktop background & more

Advertise thankfulness

If you have or are connected to radio, TV, billboard, newspaper or a news site, we have adverts that we can supply

Thankfulness

School curriculum

Run over the week pir easy five session lesson plan including introductory video and daily PDF plan that takes 10 - 20 mins

Become a thankful Kiwi

or follow begreat FB

Help us reach NZ by joining us in reaching out to Kiwis with thankfulness

Start a daily Thankfulness

habit over the week

Thinking of three things to be thankful for daily can have great Mental Health benefits

 Thankfulness Week 2019

was amazing! - Recap

We have had an amazing Thankfulness Week. Our goal was to reach as many Kiwi’s as possible in the darkest coldest week of the year with the message that Thankfulness = Happiness. 

We had so much support from shares, media, radio announcers, friends passing it on and people starting up their own Thankfulness week comps. Thanks so much!!

 

Here is the amazing result of the TV, Radio, newspaper and billboard combined with social media if only a quarter of people that the platforms engage with, saw or heard the advert once:

 

1,243,723 people!!

Reach stats below

Social Media, Shares Iphone Comp, Thankfulness Pass it on Challenge, Spontaneous Thankfulness comps:

Total reach estimate: 54,223 +

Engagements estimate: 5000

 

Radio - More FM Canterbury, Breeze Canterbury -Breakfast. NZME radio adverts, Newstalk ZB radio news - Life FM and Radio Rhema

Potential audience: 3,071,000

If only 1 in 4 listened of reach: 767,750

 

TV advert on TV 1,2,3 and Sky

Potential reach: 1,490,000

If only 1 in 4 watched of reach: 372,500

Newspaper The Press and ODT

Potential reach: 179,000

If one in 4 read their paper: 44,750

Billboard Halo DIgi in VIctoria Street

Target:  Net Reach    20, 251 (at a 10% rotation)

What is

Thankfulness

Week?

What is

Thankfulness

Week?

Thankfulness

TV

Commercial:

To lift spirits in the coldest darkest week of the year

June 24 - 30 is one of the lowest daylight hour weeks in New Zealand, a cold and dark time when people can struggle with depression. The goal is to help people in this time by inspiring them to think of all the good things there are about being alive as opposed to the cold and dark time of year it is.

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