Thankfulness Week 2019
We have had an amazing Thankfulness Week. Our goal was to reach as many Kiwi’s as possible in the darkest coldest week of the year with the message that Thankfulness = Happiness.
We had so much support from shares, media, radio announcers, friends passing it on and people starting up their own Thankfulness week comps. Thanks so much!!
Here is the amazing result of the TV, Radio, newspaper and billboard combined with social media if only a quarter of people that the platforms engage with, saw or heard the advert once:
Reach stats below
Social Media, Shares Iphone Comp, Thankfulness Pass it on Challenge, Spontaneous Thankfulness comps:
Total reach estimate: 54,223 +
Engagements estimate: 5000
Radio - More FM Canterbury, Breeze Canterbury -Breakfast. NZME radio adverts, Newstalk ZB radio news - Life FM and Radio Rhema
Potential audience: 3,071,000
If only 1 in 4 listened of reach: 767,750
TV advert on TV 1,2,3 and Sky
Potential reach: 1,490,000
If only 1 in 4 watched of reach: 372,500
Newspaper The Press and ODT
Potential reach: 179,000
If one in 4 read their paper: 44,750
Billboard Halo DIgi in VIctoria Street
Target: Net Reach 20, 251 (at a 10% rotation)
WHAT PEOPLE SAY
“Thankfulness is such a choice and one we get to make numerous times over a day. I’ve come to realise the minute I start thinking of something negative it’s really up to me how it continues, will I dwell on whatever it is or will I shift my focus to something more life giving? This simple thought has changed my world..”
— Kylie, Christchurch
To lift spirits in the coldest darkest week of the year
June 24 - 30 is one of the lowest daylight hour weeks in New Zealand, a cold and dark time when people can struggle with depression. The goal is to help people in this time by inspiring them to think of all the good things there are about being alive as opposed to the cold and dark time of year it is.